Explainer pack

Scripts and translation-ready copy for PECOWorld onboarding.

Use these blocks to create short videos, onboarding slides, facilitator notes and first-pass translations without rewriting the platform logic each time.

Short video scripts

Video 01 · New members

Getting started on PECOWorld

01Welcome to PECOWorld, a platform for Partners, Entrepreneurs and Citizens to move from intent to action.
02Start by completing your profile so others can understand who you are and where you are based.
03Take the Persona quiz to see how you are showing up in this context: Partner, Entrepreneur or Citizen.
04Complete your 3C Passport by choosing your Cause, Community and Coverage.
05Then explore Events, GOTO Exchange, PECONets, PECOCircles, PECOPeople, PECOPulse and Resources.

CTA: Complete profile, take Persona and fill the 3C Passport.

Video 02 · Members building their identity

Persona and 3C Passport

01Your Persona explains your primary contribution style in the ecosystem.
02Partners bring resources, credibility, access and long-term support.
03Entrepreneurs bring solutions, products, services and implementation capacity.
04Citizens bring lived experience, trust, participation and community traction.
05Your 3C Passport adds focus: the Cause you care about, the Community you serve and the Coverage where action matters.

CTA: Use Persona and 3C to make better connections.

Video 03 · Members ready to exchange

Using GOTO Exchange

01GOTO Exchange is where members post what they can Contribute or what they Need.
02Good entries are specific: what is being offered, who it is for and what kind of response is useful.
03Members can acknowledge interest before a connection is made.
04Mappers and admins can help clarify entries and support matching where needed.
05Use GOTO when the action is a clear exchange rather than a long-term coalition.

CTA: Post a Contribute or Need entry with clear next steps.

Video 04 · Hosts, anchors and active members

From PECONet to PECOCircle

01PECONets are discovery spaces around shared Cause, Community or Coverage.
02They help people learn, share resources and find others working in a similar direction.
03PECOCircles are action coalitions with a mission, co-owners and role asks.
04A Circle moves through Identify, Form, Recruit, Deploy and Sustain.
05Events, People, Pulse and Resources keep the work visible and connected.

CTA: Join a PECONet for discovery. Create or join a PECOCircle for action.

Translation pack

These are the core platform terms and short explanation lines to translate first. They are written as reusable blocks for landing pages, onboarding screens and video subtitles.

PECOWorld

PECOWorld is a platform where Partners, Entrepreneurs and Citizens connect, exchange and co-own action for change.

Keep the brand name unchanged across languages.

Persona

Your Persona shows how you primarily contribute: as a Partner, Entrepreneur or Citizen.

Translate as role or contribution style if a direct word is unclear.

3C Passport

Your 3C Passport captures your Cause, Community and Coverage.

Keep 3C as a recognizable platform term, then explain it.

GOTO Exchange

GOTO Exchange is where members post what they can Contribute or what they Need.

Keep GOTO as the feature name.

PECONet

A PECONet is a shared discovery and learning space around Cause, Community or Coverage.

Use as a product name, then describe it as a discovery network.

PECOCircle

A PECOCircle is a co-owned action coalition with mission, members and role asks.

Use as a product name, then describe it as an action coalition.

Translation handoff checklist

Keep product names consistent: PECOWorld, GOTO Exchange, PECONet, PECOCircle, PECOPulse and 3C Passport.
Translate for clarity before literal word matching.
Keep button text short enough for mobile screens.
Review translated Persona labels with someone familiar with the local context.
Check that Cause, Community and Coverage remain three distinct ideas.

Recommended use

Use the four scripts as one-minute videos or carousel slides. Keep the same sequence in all languages so member guidance stays consistent across regions.

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